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Pinch vs Jelly, MarketMan and Kafoodle: UK recipe costing compared

Pinch is recipe costing and GP tracking software for independent restaurants, pubs and cafés in the UK with one to five sites. It reads your supplier invoices automatically, re-costs every recipe the moment an ingredient price changes, and shows live gross profit per dish. Plans start at £49 a site, a month, ex-VAT.

Last updated · By the Pinch team

Side by side

Published prices and terms, one site at a time.

Every competitor figure is taken from their own public page, linked on each card. Where they don't publish something, we say so rather than guess.

  • Pinch

    Price
    £69 a site, a month (1–2 sites) or £59 (3–5 sites), ex-VAT. £10 a month less billed annually.
    Setup fee
    None.
    Contract
    Monthly or annual: cancel any time, from the app.
    Invoices
    Unlimited (fair use 250 a site, a month). Photo, PDF or forwarded email.
    What it does
    Invoice reading, recipe and menu costing, live GP per dish, inventory at latest cost, supplier ordering to par, AI assistant. Unlimited users.
    Best for
    Independent restaurants, pubs and cafés with one to five sites who want invoices, costs and ordering in one place.

  • Jelly

    Price
    £129 a location, a month. 10% off on their annual plan.
    Setup fee
    A one-off setup fee per site; the amount is not published.
    Contract
    Monthly can be cancelled any time; the annual plan can't be cancelled before the year ends.
    Invoices
    Included, subject to fair usage.
    What it does
    Invoice processing, price tracking, recipe and menu costing, inventory, supplier ordering, POS and accounting integration. POS pass-on charge from £15 a month a location.
    Best for
    Kitchens that want hands-on onboarding and WhatsApp support, and don't mind a setup fee.

    Source: getjelly.co.uk/pricing, checked 12 October 2026.

  • MarketMan

    Price
    Published in US dollars only: Starter $249 a month, Growth $299, Enterprise from $449.
    Setup fee
    Not published. Implementation and training are described but not priced.
    Contract
    Not published.
    Invoices
    Starter: 50 AI invoice scans a month. Growth and above: unlimited.
    What it does
    Inventory, purchasing, invoice scanning, accounts payable and recipe costing, with add-ons for API access and commissary.
    Best for
    Larger and multi-site operators who need deep inventory and purchasing workflows.

    Source: marketman.com/pricing, checked 12 October 2026.

  • Kafoodle

    Price
    Not published.
    Setup fee
    Not published.
    Contract
    Not published. Free trial, no card required.
    Invoices
    Not mentioned on their homepage.
    What it does
    Recipe and ingredient database, food costing, allergen management, nutrition and food labels, digital menus, stock and ordering.
    Best for
    Kitchens where allergen and nutrition labelling is the main job.

    Source: kafoodle.com/, checked 12 October 2026.

  • Spreadsheet

    Price
    Free.
    Setup fee
    Your time building it.
    Contract
    None.
    Invoices
    Typed in by hand.
    What it does
    Whatever you build. Costs are only as current as the last price someone typed in.
    Best for
    A short menu with stable suppliers and someone who enjoys keeping it up to date.

Questions

Choosing between them.

How much does recipe costing software cost in the UK?

Pinch is £69 a site, a month with no setup fee, and includes invoice reading, inventory, supplier ordering to par and unlimited users. Jelly's pricing page lists £129 a location, a month, plus a setup fee. MarketMan publishes US-dollar prices from $249 a month, and Kafoodle doesn't publish a price (prices checked 12 October 2026).

How does Pinch compare with Jelly?

Both read supplier invoices and re-cost recipes automatically. Pinch is £69 a site, a month with no setup fee and no POS charge; Jelly's pricing page lists £129 a location, a month, a setup fee per site, a POS pass-on charge from £15 a month, and an annual plan that can't be cancelled before the year ends. One site, billed monthly: Pinch £69, Jelly from £144 plus setup.

How does Pinch compare with MarketMan?

MarketMan publishes US-dollar prices from $249 a month, with 50 AI invoice scans on its Starter plan. Pinch is priced in pounds at £69 a site, a month with unlimited invoices, and is built for independent UK kitchens with one to five sites rather than larger chains.

Is software better than a spreadsheet for recipe costing?

A spreadsheet is free, but it is only as current as the last price someone typed in. Software that reads supplier invoices updates every dish the moment an ingredient price changes, which is where spreadsheet GP quietly goes wrong.

Can I try Pinch before paying?

Yes. Your first 5 invoices are free with no card, then 30 days free before any charge.

See your own numbers before you choose.

Forward one invoice tonight and watch your recipes re-cost themselves.

Try it free

5 invoices free, no card. Then 30 days free.