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Food inflation hit 4.9% in August. Most kitchens found out in October. See how →

Built for independents · 1 to 5 sites

Stop feeling the pinch on your food margins.

Pinch reads your supplier invoices, re-costs your recipes the moment a price moves, and keeps your stock honest — so you know your margins now, not at month end.

5 invoices free, no card. Then 30 days free. Cancel in two taps.

Fresh Direct · INV-48211 · just now2 prices moved
Plum tomatoes 6kg × 4£11.40+14%
Rocket 1kg × 3£6.20—
Basil 500g × 6£4.95+6%
Lemons 10kg × 1£13.80—
Read in 8 seconds · matched to PO-1183Approve →

6 dishes re-costed

Caprese salad70% → 63%
Margherita79% → 78%
Smash burger71% · fine

Pinch says

Tomatoes are up a third week running. Reynolds has the same spec at £9.80 — want me to draft Tuesday's order there instead?

What is Pinch?

Pinch is recipe costing and GP tracking software for independent restaurants, pubs and cafés in the UK with one to five sites. It reads your supplier invoices automatically, re-costs every recipe the moment an ingredient price changes, and shows live gross profit per dish. Plans start at £49 a site, a month, ex-VAT.

Three steps. None of them involve a spreadsheet.

Most kitchens find out their food cost six weeks late, from an accountant. Pinch tells you the day the invoice lands.

Snap the invoice. Or drop the PDF in.

Photograph it on the pass, or drag the PDF in. Pinch reads every line — supplier, code, pack size, price — in about eight seconds. Or forward the supplier's email to your Pinch inbox address.

Your recipes re-cost themselves.

Every dish using that ingredient updates the moment the price lands. No spreadsheet, no re-typing, no waiting for the bookkeeper.

Open it up. There are your margins.

GP by dish, what moved this week, and what is quietly costing more than it did. Ask the assistant any time. The Monday email is next on the list.

What's in the box

Six things. All talking to each other.

One data model underneath, so an invoice you forward on Tuesday shows up in Thursday's dish costs without anyone re-typing it.

Invoice automation

Forward it, snap it, or drop the PDF. Every line read, matched to the right product, and checked against what you paid last time.

INV-48211 · Fresh Direct2 prices moved
Plum tomatoes 6kg+14%Basil 500g+6%Rocket 1kg—

Recipe & food costing

Build a dish once. It re-costs itself every time a price moves.

Smash burger£3.42
Sells at £13.5071% GP

Live GP tracking

Theoretical against actual, so you can see what the gap is costing you.

Theoretical

71.0%

Actual

68.4%

Stock counting

Count by location on a phone. Variance calculated against what you should have.

Walk-inDry storeBarFreezer

Supplier ordering

Par levels and last week's usage, drafted into an order you just check and send.

Tuesday · Fresh DirectDraft ready

An assistant that knows your kitchen

Ask it anything about your costs, in the app or on WhatsApp. It has read every invoice you've ever forwarded.

Why is the fish pie down this month?
Smoked haddock is up 22% since August — Brakes moved twice. It's 66% GP now, was 71%.
Anyone cheaper?

Who it's for

Built for kitchens, not finance departments.

01

Independent cafés & restaurants

One site, a tight team, and a food cost that moves faster than anyone has time to track.

02

Pubs with a proper kitchen

Wet and dry margins behaving completely differently, and a GP that only makes sense per-department.

03

Small groups, 2–5 sites

The same dish costing three different amounts across three kitchens, and no easy way to see why.

Probably not for you

Chains over five sites, dark kitchens, and anyone who already has a full-time finance team. You'll want something heavier — happy to point you at it.

Pricing

Costs less than the tomatoes you're overpaying for.

5 invoices free, no card — upload the messiest ones you have. Then 30 days free, and we only start charging after that. If it doesn't pay for itself in the first month, leave.

Billed monthly, cancel any time. All prices exclude VAT.

5 invoices free, no card. Then 30 days free — we only start charging after that.

Standard

Most kitchens pick this

One kitchen, or two. Invoices in, margins out.

£69/mo per site

Try it free
  • 1–2 sites
  • Unlimited invoices
  • Unlimited users — your bookkeeper is free
  • Recipe & menu costing, unlimited dishes
  • Live GP per dish
  • Inventory with latest cost per unit
  • Supplier ordering to par
  • AI assistant
  • Weekly margin reportSoon
  • Accounting syncSoon

Group

Three to five sites that should be comparable, and aren't.

£59/mo per site

Try it free
  • 3–5 sites
  • Everything in Standard
  • £10 a site off, every month
  • Named account lead
  • Site-vs-site dashboardSoon
  • Shared recipe librarySoon

Know your margins before month end.

Forward one invoice tonight. See what you're overpaying for before service.

Try it free

5 invoices free, no card. Then 30 days free. Cancel in two taps.