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Food inflation hit 4.9% in August. Most kitchens found out in October. See how →

Built for independents · 1 to 5 sites

Stop feeling the pinch on your food margins.

Pinch reads your supplier invoices, re-costs your recipes the moment a price moves, and keeps your stock honest — so you know your margins now, not at month end.

30 days free. No card. Cancel in two taps.

Fresh Direct · INV-48211 · just now2 prices moved
Plum tomatoes 6kg × 4£11.40+14%
Rocket 1kg × 3£6.20
Basil 500g × 6£4.95+6%
Lemons 10kg × 1£13.80
Read in 4 seconds · matched to PO-1183Approve →

6 dishes re-costed

Caprese salad70% → 63%
Margherita79% → 78%
Smash burger71% · fine

Pinch says

Tomatoes are up a third week running. Reynolds has the same spec at £9.80 — want me to draft Tuesday's order there instead?

Three steps. None of them involve a spreadsheet.

Most kitchens find out their food cost six weeks late, from an accountant. Pinch tells you the day the invoice lands.

Forward the invoice. Or snap it.

Email it, photograph it, drop the PDF in. Pinch reads every line — supplier, code, pack size, price — in about four seconds.

Your recipes re-cost themselves.

Every dish using that ingredient updates the moment the price lands. No spreadsheet, no re-typing, no waiting for the bookkeeper.

Monday. One email. Your margins.

GP by dish, what moved, stock variance and the one thing to fix this week. Or ask the assistant any time.

What's in the box

Six things. All talking to each other.

One data model underneath, so an invoice you forward on Tuesday shows up in Thursday's dish costs without anyone re-typing it.

Invoice automation

Forward it, snap it, or drop the PDF. Every line read, matched to the right product, and checked against what you paid last time.

INV-48211 · Fresh Direct2 prices moved
Plum tomatoes 6kg+14%Basil 500g+6%Rocket 1kg

Recipe & food costing

Build a dish once. It re-costs itself every time a price moves.

Smash burger£3.42
Sells at £13.5071% GP

Live GP tracking

Theoretical against actual, so you can see what the gap is costing you.

Theoretical

71.0%

Actual

68.4%

Stock counting

Count by location on a phone. Variance calculated against what you should have.

Walk-inDry storeBarFreezer

Supplier ordering

Par levels and last week's usage, drafted into an order you just check and send.

Tuesday · Fresh DirectDraft ready

An assistant that knows your kitchen

Ask it anything about your costs, in the app or on WhatsApp. It has read every invoice you've ever forwarded.

Why is the fish pie down this month?
Smoked haddock is up 22% since August — Brakes moved twice. It's 66% GP now, was 71%.
Anyone cheaper?

Who it's for

Built for kitchens, not finance departments.

01

Independent cafés & restaurants

One site, a tight team, and a food cost that moves faster than anyone has time to track.

02

Pubs with a proper kitchen

Wet and dry margins behaving completely differently, and a GP that only makes sense per-department.

03

Small groups, 2–5 sites

The same dish costing three different amounts across three kitchens, and no easy way to see why.

Probably not for you

Chains over five sites, dark kitchens, and anyone who already has a full-time finance team. You'll want something heavier — happy to point you at it.

Pricing

Costs less than the tomatoes you're overpaying for.

Thirty days free, no card. If it doesn't pay for itself in the first month, leave.

Billed monthly. All prices exclude VAT.

Starter

One kitchen, one chef who's had enough of surprises.

£49/mo

Start free trial
  • 1 site
  • Invoice automation
  • Recipe costing, 60 dishes
  • Weekly margin report
  • Accounting sync
  • Chat support

Pro

Most kitchens pick this

Everything talking to everything. What most kitchens need.

£99/mo

Start free trial
  • 1–2 sites
  • Everything in Starter
  • Unlimited recipes
  • Stock counting & variance
  • Supplier ordering
  • Price-move alerts
  • AI assistant on WhatsApp
  • Chat + phone support

Group

Two to five sites that should be comparable, and aren't.

£79/mo per site

Start free trial
  • 3–5 sites
  • Everything in Pro
  • Site-vs-site dashboard
  • Shared recipe library
  • Named account lead

Know your margins before month end.

Forward one invoice tonight. See what you're overpaying for in four seconds.

Start free trial

30 days free. No card. Cancel in two taps.